Monday, April 02, 2007
Break the Distance Campaign
an entry for asahi award, screened by hakuhodo headquarter, tokyo.
Advertiser: Coca-Cola Japan
Theme: New newspaper ad that establishes the corporate slogan.
Details: Create a revolutionary newspaper ad that further establishes in consumers' minds the Coca-Cola slogan, "Coca-Cola rejuvenates ("rehydrates") relationships between people."