Wednesday, March 08, 2006
frog vs dinosaur
" I'd like to think we will continue to challenge the control and domination of the advertising industry by the huge corporate agencies. StrawberryFrog is the antidote to an industry controlled by those big old advertising agency network dinosaurs. That's why we named our agency after an agile red and blue frog. It may look harmless and have a cute name but it means business - one bite from this poisonous darling will fell even the largest looming predator. The dinosaurs trod on 50-year-old paths, which lead nowhere today. They look around in confusion, while we hop onto ponds they can't see. We have friends in today’s jungle, they ignore. We pull advertising and entertainment and content and actions together. We propel brands into the cultural conversation. We believe consistency is good, but surprise is better. We believe inventing new media is better than getting stuck in the old. We have shown that faster is more efficient than slow. We also know, that jumping ahead needs discipline."
Scott Goodson. Chief Creative Officer Strawberry Frog
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for the frog website click here